How Startups Defeat Giant Established Companies

Build Your Marketing Stack With an Anti-Incumbent Strategy

Joe Procopio
4 min readJun 23, 2022

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image by fxquadro on freepik

How do you fight multi-billion-dollar companies with a startup’s limited resources?

Almost every startup operates in an industry that’s “owned” by a few legacy players. And one of the primary reasons these young startups fail — whether from lack of traction or…

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Joe Procopio

Multi-exit, multi-failure entrepreneur. NLG pioneer & eService expert. Building TeachingStartup.com & GetSpiffy.com. Uncommon founder. More at joeprocopio.com