How Startups Deal With the Constant Threat of Failure

Joe Procopio
7 min readAug 8, 2019

If you’re going to do startup, you’re eventually going to fail. It will be shocking, painful, and costly. And until you’ve failed a few times, you won’t be ready for it, because failure is one of the most misunderstood topics in startup.

Let’s fix that.

Look, I’m obviously not the first person you’ve heard bang on failure as an inevitable outcome…

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Joe Procopio

I'm a multi-exit, multi-failure entrepreneur. NLG pioneer. Building TeachingStartup.com & GROWERS. Write at Inc.com and BuiltIn.com. More at joeprocopio.com