How Startups Create Their Own Markets
8 min readJul 15, 2019
One of the biggest mistakes entrepreneurs make is trying to be a competitor in an existing market instead of creating their own market. In this post, I’ll give you some case studies and strategies to get you thinking bigger.
Whether we’re first time founders or serial entrepreneurs, it’s an easy trap to fall into, and often we don’t even realize it. We come up with an elegant new solution for a…