How Startups Can Maximize Conversions With Free-Tier Pricing

Done right, free tiers can act like quicksand to keep customers with you

Joe Procopio
6 min readDec 8, 2022

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Don’t put a free tier or free trial on your website arbitrarily. You’ll lose a ton of money.

I’ve seen and even built too many of these money-wasting free-tier offerings, and they can come from first-time founders…

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Joe Procopio

Multi-exit, multi-failure entrepreneur. NLG pioneer & eService expert. Building TeachingStartup.com & GetSpiffy.com. Uncommon founder. More at joeprocopio.com