How Startups Build Products That Customers Will Pay For

Six steps to establishing a successful customer-driven build process

Joe Procopio
7 min readJul 20, 2020

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image by pikisuperstar

Why are some of the simplest products successful while more complex products never find traction?

It’s actually kinda easy to build products your customers will love, you just have to let your customers build your products for you…

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Joe Procopio

I'm a multi-exit, multi-failure entrepreneur. NLG pioneer. Building TeachingStartup.com & GROWERS. Write at Inc.com and BuiltIn.com. More at joeprocopio.com