How Startups Build Innovative Products

Putting the “process” around the “creative process”

Joe Procopio
5 min readJul 19, 2021

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image by vectorjuice

What if I told you that building an innovative product can be broken down into a simple three-step process?

Look, I would never claim that I could boil down the source of innovation into a modest three-step plan. Innovation is the one part of starting up that is most definitely magic

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Joe Procopio

I'm a multi-exit, multi-failure entrepreneur. NLG pioneer. Building TeachingStartup.com & GROWERS. Write at Inc.com and BuiltIn.com. More at joeprocopio.com