How Startups Build a Strong Customer Base

Your perfect customers are out there, so let’s find them

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Product vs. Market vs. Fit

How a handful of early adopters becomes a true customer base

Champions, detractors, and everyone else

Push the 98% forward

Making the imperfect customer nearly perfect

I’m a multi-exit, multi-failure entrepreneur. Sold ExitEvent. Building TeachingStartup.com & GetSpiffy. Former Automated Insights. More info at joeprocopio.com

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