How Planned Down Time Leads To Peak Productivity and Startup Growth

Rest isn’t just good for you, it’s also good for your business

Joe Procopio
4 min readApr 21, 2022
Photo by Dan Burton on Unsplash

How busy are you these days?

As a startup founder, employee, and advisor, my life usually seems like one new problem to solve after another. This is not an issue. I love solving problems. I love coming up with the answers. I’m a business nerd at boss level.

I code for fun. Don’t be me.

But it was only after I stacked up a few career successes that I began to understand the sneaky value of doing nothing at all.

A fellow startup CEO friend of mine once said to me: “I’d rather have one of my key employees focused an hour a day on the right goals than 12 hours a day on the wrong goals.”

Recently, this concept reintroduced itself in my personal life. Once I applied the same personal life lesson to my work life, I noticed a huge uptick in productivity.

I mean, I’m not the first to tell you to rest every once in a while. But maybe I’ll be the first to give you justification for why it makes great business sense.

Life Is a Series of Boot Camps

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Joe Procopio

I'm a multi-exit, multi-failure entrepreneur. NLG pioneer. Building TeachingStartup.com & GROWERS. Write at Inc.com and BuiltIn.com. More at joeprocopio.com