How I Fix Broken Products For Struggling Startups

A common-sense guide to building your product based on your vision

Joe Procopio
6 min readNov 22, 2023

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Every startup’s product has its genesis in the primordial ooze that is the company’s vision, mission and product position.

Whenever I get called into a company because their growth got stuck, their vision, mission and position are the first…

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Joe Procopio

I'm a multi-exit, multi-failure entrepreneur. NLG pioneer. Building TeachingStartup.com & GROWERS. Write at Inc.com and BuiltIn.com. More at joeprocopio.com