How Experienced Startup Founders Get “Unstuck” On the Way To Launch

Amazing ideas don’t become winning products on their own

Joe Procopio
5 min readSep 3, 2021

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Photo by Slidebean on Unsplash

Despite how it might look from the outside, launching a new product isn’t about scraping together a bit of money, throwing a hastily-built MVP at a market, and hoping it sticks.

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Joe Procopio

Multi-exit, multi-failure entrepreneur. NLG pioneer & eService expert. Building TeachingStartup.com & GetSpiffy.com. Uncommon founder. More at joeprocopio.com