How Entrepreneurs Who Hate Selling Close Sales

Or: How startups sell accidentally on purpose

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It’s not a job, it’s a game.

It’s not a cold call, it’s an exploration

It’s not a script, it’s an outline

It’s not a sales deck, it’s an ice breaker

It’s not about closing, it’s about listening

It’s not losing, it’s learning

I’m a multi-exit, multi-failure entrepreneur. Building Precision Fermentation & Teaching Startup. Former Spiffy & Automated Insights. More at joeprocopio.com

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