How Email Marketing Can Maximize Recurring Revenue

Part 2: Foster Engagement Beyond the Landing Page

Joe Procopio
5 min readJan 23

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In Part 1 of this series on marketing and sales funnels, I opened the discussion by asking why most startup marketing fails. There are a lot of answers to that question, probably a separate answer for each individual and unique startup. But that diversity is also the root of the problem.

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Joe Procopio

Multi-exit, multi-failure entrepreneur. NLG pioneer & eService expert. Building TeachingStartup.com & GetSpiffy.com. Uncommon founder. More at joeprocopio.com