How Aggressive Goals Doom a Startup

That “Hockey Stick” Revenue Chart Might Be Setting You Up For Failure

Joe Procopio
5 min readMar 27, 2023

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Buzzkill McGee

I know. I sound like a total wet blanket, but I often see lofty goals cause all kinds of trouble for startups.

To prove my point, let me open this post with a little visual exercise that you easily can do in your head.

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Joe Procopio

I'm a multi-exit, multi-failure entrepreneur. NLG pioneer. Building TeachingStartup.com & GROWERS. Write at Inc.com and BuiltIn.com. More at joeprocopio.com