How Aggressive Goals Doom a Startup

That “Hockey Stick” Revenue Chart Might Be Setting You Up For Failure

Joe Procopio
5 min readMar 27

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Buzzkill McGee

I know. I sound like a total wet blanket, but I often see lofty goals cause all kinds of trouble for startups.

To prove my point, let me open this post with a little visual exercise that you easily can do in your head.

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Joe Procopio

Multi-exit, multi-failure entrepreneur. NLG pioneer & eService expert. Building TeachingStartup.com & GetSpiffy.com. Uncommon founder. More at joeprocopio.com