Hey, thanks for the kind words, Vikas. I look at marketing and SEO (for what SEO is worth) as part of the experimentation/product cycle, and you reinvest there as well. I don’t think you ever find the perfect audience, you’re constantly looking to narrow the definition and expand the population, so you’re spending smaller and smaller amounts to acquire customers with larger and larger lifetime values. But yes, that is an important part of the reinvestment angle.

Written by

I’m a multi-exit, multi-failure entrepreneur. Building Precision Fermentation & Teaching Startup. Sold Automated Insights & ExitEvent. More at joeprocopio.com

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store