Here’s When It Actually Makes Sense to Have Co-CEOs

Salesforce shouldn’t have had two CEOs, but there are moments in a company’s life when it makes sense to have dual leaders

Joe Procopio
Marker
Published in
7 min readMar 9, 2020

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Former Salesforce co-CEO Keith Block.
Former Salesforce co-CEO Keith Block. Photo: Joanne Rathe/The Boston Globe/Getty Images

To paraphrase an old saying: When you have two CEOs, you have no CEO.

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Joe Procopio
Marker
Writer for

I'm a multi-exit, multi-failure entrepreneur. NLG pioneer. Building TeachingStartup.com & GROWERS. Write at Inc.com and BuiltIn.com. More at joeprocopio.com