Here’s What Investors Want To See In Your Startup’s Product

Five questions your model should be ready to answer

image by pch-vector

The world was not ready for the iPhone in 1993 when Apple launched it’s ill-fated Newton.

I have a huge amount of empathy for the founder who is too early, too narrow, or too buggy. One of my startup war stories is about the company three of us founded that was YouTube a couple years before YouTube. We had the tech and a product and revenue, but we couldn’t get the funding. It was our own fault, because we were too green to position and pitch it properly.

Don’t let that happen to you. Here are the five questions about your product investors will need answered before they’ll invest.

Question 1: Does the thing work?

The Newton, while innovative as hell, was hampered by buggy software at its most critical point, the handwriting feature. The Newton should remind every entrepreneur that not even Apple can escape the gravity of a product that doesn’t do its primary function to perfection.

Investors don’t invest in your idea, they invest in the execution of your idea. This creates the entrepreneurial paradox of needing funding to get the prototype built to get the funding. The solution, of course, is the minimum viable…