Good question, Michiel. The short answer is same strategy but a lot more moving parts. Both consumers and business have the same motivation, and we’re definitely seeing B2B software being sold in a B2C fashion, with tiers, subscription pricing, even credit card payments. The more you can streamline the buy process, the better. Also think about letters of intent and shorter contracts and terms. Packaged support and maintenance plans, etc.

But in the end, the most important aspect of it is learning from each sale and capitalizing on that learning. This almost happens naturally in B2B, at least for me. My 10th B2B customer is much, much easier to land and serve than my 1st or my 5th.