Good points. 1. Yeah and there were a lot of search engines 15 years ago. Now Google search isn't even a search engine, it's an advertising tool, because they control the end to end. 2. Yeah-ish, but it won't happen as quickly as that and the jury is out on whether voice will be the ubiquitous input mechanism, but it will be natural language, where spoken or typed. I'm not saying everything changes overnight. There are still SaaS companies out there whose screens aren't mobile friendly. 3. Not really but I think BI systems are probably the first to feel it.