Gen Z Has No Use For Your Professional Vibes

The more you try to prove your authenticity bona fides, the more you’re going to push customers away

Joe Procopio
4 min readOct 10, 2022

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image by freepik

I’m breaking down a pretty tricky lesson that started with an analysis of Gen Z branding preferences and is now evolving into a shift in user experience and user interface design for product developers and startup founders.

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Joe Procopio

Multi-exit, multi-failure entrepreneur. NLG pioneer & eService expert. Building TeachingStartup.com & GetSpiffy.com. Uncommon founder. More at joeprocopio.com