Forget B2B and B2C. The Real Startup Money Is In B2X.

Why so many startups start out selling to the wrong customer

Joe Procopio
6 min readNov 11, 2021

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As the line between business and consumer continues to blur, more and more startups have been asking whether they should be targeting B2B or B2C with their new products. The forward-thinking companies among them are already working on new and unique product strategies that…

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Joe Procopio

Multi-exit, multi-failure entrepreneur. NLG pioneer & eService expert. Building TeachingStartup.com & GetSpiffy.com. Uncommon founder. More at joeprocopio.com