Forget B2B and B2C. The Real Startup Money Is In B2X.
Why so many startups start out selling to the wrong customer
6 min readNov 11, 2021
As the line between business and consumer continues to blur, more and more startups have been asking whether they should be targeting B2B or B2C with their new products. The forward-thinking companies among them are already working on new and unique product strategies that…
