For the Love of God, Entrepreneurs, Just Keep It Simple

Here’s how I fight my biggest weakness: Complexity

Joe Procopio
4 min readAug 6, 2021
Photo by Michal Matlon on Unsplash

After all these years as a successful (sometimes) entrepreneur, do you want to know what I still struggle with the most?

I can’t keep it simple. Ever. I break this cardinal rule of business constantly, without remorse. Whether it’s my posts or my emails or my plans or my experiments, it takes every bit of restraint I have not to write manifestos or to build the kinds of systems that would make Rube Goldberg wince.

Even with all the hindsight gained from my previous mistakes, I’m still perpetually forced into multiple cycles of editing just to remove all the unnecessary garbage from my plans and my communications. It takes me three times as long to get from 2,000 words down to 750 words than it does to spill out the original 2,000 words.

I have a really hard time getting to the point. And as an entrepreneur, it’s the most damaging thing I do. And it’s not limited to blog posts.

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Joe Procopio

I'm a multi-exit, multi-failure entrepreneur. NLG pioneer. Building & GROWERS. Write at and More at