Find Your Startup’s Billion Dollar Story

The trick is to write the ending first and work backwards

5 min readOct 14, 2021

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Photo by Patrick Fore on Unsplash

Think about your favorite television show.

I’m willing to bet that it started off a little slow, then hooked you. It had a great season in the middle of its run, then ended in a way that was either wholly satisfying or frustratingly flat.

Joe Procopio

Written by Joe Procopio

Multi-exit, multi-failure entrepreneur. NLG pioneer & eService expert. Building TeachingStartup.com & GetSpiffy.com. Uncommon founder. More at joeprocopio.com

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