Everything About How Startups Succeed Is Changing in 2023

How Three Events Created A Permanent Shift In Growth Strategy

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There’s a reason why a lot of the more recent news articles and thought pieces about startup success sound hopeless. It’s because the threads binding what a lot of people thought of as the conventional strategy for startup success are unraveling at a quickening pace.

I liken this shift in startup strategy to a similar shift that has permanently changed the way we think of movies, because the changes are only separated by a few years. Plus everyone understands movies.

It used to be that if you wanted to release a successful movie, you would:

• Write a great script (Like a great startup idea).
• Get the script greenlit (Seed funding).
• Attach some buzzworthy actors (Experienced talent).
• Strike a deal with a major Hollywood producer (Series A funding).
• Film it and try like hell to stay under budget (Early stage).
• Launch into 2000 theaters and cross your fingers (Go to market).
• Depending on the box office return, either fire up a sequel or go get a real job.