Every Startup Has Three Stories and You Need To Tell All of Them

How you write those stories will determine if you’re a leader or just another unicorn wanna-be

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The Goal: Balance the stories

The Method: Write the book

Plot out the ending and work backwards

Don’t write your book in the traditional way

Live Story A every day

I’m a multi-exit, multi-failure entrepreneur. Building Precision Fermentation & Teaching Startup. Former Spiffy & Automated Insights. More at joeprocopio.com

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