Every Startup Has Three Stories and You Need To Tell All of Them

How you write those stories will determine if you’re a leader or just another unicorn wanna-be

6 min readMar 19, 2020

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Every startup — from inception all the way through to the last pre-IPO funding round — has three defining stories. It’s up to company leadership to sell these stories to customers, investors, the…

Joe Procopio

Written by Joe Procopio

Multi-exit, multi-failure entrepreneur. NLG pioneer & eService expert. Building TeachingStartup.com & GetSpiffy.com. Uncommon founder. More at joeprocopio.com

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