Every Entrepreneur Needs To Invest In Technology To Take Back Time
Last week, Teaching Startup, my project to make entrepreneurs better by answering their questions, ran a poll asking where automation would best help their businesses. The results sparked an eye-opening discussion.
We have all kinds of different entrepreneurs in Teaching Startup — at all different stages, each with a very unique solution. So as you might imagine, the answers were somewhat all over the place, but not as random as I would have originally thought.
The top answer was not just a plurality but a majority. 55% of respondents want to apply more technology to operations.
“We spend too much time and money focused on internal tasks.”
No matter if your startup is brand new and in the idea-to-reality stage, or well-funded and in the growth or scale stages, the one common thread across all these founders and leaders is that they all desperately need more of one single thing to realize their mission.
We need time to craft the perfect solution to a painful problem. We need time to implement the functionality and features that customers are demanding. We need time to enhance the machine that delivers our product or service so that we can spend less time chasing business and more time generating revenue.
Yeah, we need time to find more time. It can be a real Catch-22.
Automation is a founder’s best friend
Thankfully, we live in an era in which there are multiple, accessible, low-cost solutions to apply technology to any and every part of our business, no matter what our technical aptitude.
In Teaching Startup, I talk a lot about how patching together a network of spreadsheets, communication apps, trigger apps, and even no-code solutions can substitute for an infrastructure that turns the heavy lifting of customer onboarding and support into a more manageable, if not efficient, machine.
I’m building Teaching Startup on a no-code platform, not only to practice what I preach, but to be able to explore and discuss the necessary creativity in the construction of a working company infrastructure and product without getting stuck on a bug for days or having to bridge my React solution to your Java solution.
Oh, I also realize that not every startup is a technical startup, but every startup needs to invest time and money in technology. Because it’s that automation, that wonderful result of technology done right, that turns that Catch-22 of spend-time-to-get-more-time into a real concept.
I’d implore every startup founder and leader to start looking at these off-the-shelf solutions — whether it’s Slack or Zapier or no-code or real code — to start converting their own time, and everyone in their company’s time, from low-value repetitive tasks to high-value creativity.
These are the kinds of concepts we cover in Teaching Startup. Try it yourself for free and see if it’s the kind of thing that can help your startup. You can go light, no credit card needed, and just get the weekly newsletter, or add a credit card for a full 30-day trial of the web-based archive and cancel any time. Use invite code AUTOMATE and you’ll get your first month after the free trial for $5. After that it’s a totally affordable $10 a month, or less than 1% of the cost of a traditional advisor.