Every Business Idea Is Legitimate, Until This Happens

Don’t let startup traditionalists lead you down the wrong path

Joe Procopio
4 min readOct 24, 2022
Photo by Kenny Eliason on Unsplash

Don’t ever let anyone tell you your startup idea sucks. Go out and prove it sucks. Or better yet, go out and prove them wrong.

In 20+ years of founding, running, and advising startups, I’ve seen some pretty insane ideas become legitimate and successful companies. I’ve even helped a few of them get off the ground and over the finish line. I’ve made “crazy” a part of my sweat portfolio, and every so often I’ll take a risk on an insane idea that would make my colleagues laugh at me for getting involved.

Let them laugh. I taught computers how to write sports stories once. That idea made a lot of money for a lot of people.

Here’s where things get tricky though.

When a Legitimate Startup Idea Goes Bad

Over and over again, I’ll see a first time entrepreneur with an elegant but slightly insane idea fall into the trap of trying to get their business off the ground based on what they read and hear about how startups are supposed to be run.

When you’ve never started a company before, it feels bigger than it is. The general vibe around starting a business usually falls into two camps —…



Joe Procopio

I'm a multi-exit, multi-failure entrepreneur. NLG pioneer. Building TeachingStartup.com & GROWERS. Write at Inc.com and BuiltIn.com. More at joeprocopio.com