Even the Best Startup Leaders Have This Weakness, This Is How I Fight It

Some strategic skills are more critical to success than tactical skills

Joe Procopio
5 min readMay 9, 2022
image by fabrikasimf on freepik

Entrepreneurs are flawed animals.

There’s got to be something wrong with anyone who willfully jumps at the chance to make less money to work harder with no recognition.

But in all seriousness, even us entrepreneurs who are most comfortable in the skin we’ve chosen know that we’re playing a role that often requires us to be really good at a lot of different things, all the time. To me, that’s a challenge and even a joy — waking up on any given day and not knowing if I’m going to have to be a salesperson or a marketer or a coder or the boss that day. Or all of them.

But here’s a secret that no one tells you about being a successful entrepreneur: You not only have to be good at a lot of diverse tactical skills, you need to be better than most at a lot of strategic skills too.

And there’s one soft skill that I still suck at — even after 20+ years of founding and leading companies. And I’m not alone. I see this take leaders down repeatedly.

Why Strategic Skills Are Critical To Startup Success

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Joe Procopio

I'm a multi-exit, multi-failure entrepreneur. NLG pioneer. Building TeachingStartup.com & GROWERS. Write at Inc.com and BuiltIn.com. More at joeprocopio.com