Entrepreneurs, Stop Trying To Be Elon Musk

If you want to be successful, first figure out what kind of founder you are

Joe Procopio
4 min readOct 21, 2021
image by Luis Sinco / Los Angeles Times

A couple weeks ago, I answered a great question from a very young founder about the options for selling his startup, now that he was losing his personal passion for it. Believe it or not, I hear this question a lot, especially from young entrepreneurs.

The answer to his question was easy, at least in terms of how to approach a potential acquisition. He was surprisingly already doing a lot of things right — starting with critically thinking through his commitment, to proactively soliciting multiple offers from various buyers, to refusing to settle just to get it done.

The difficult thing was how torn he was about the decision to sell, and the fact that he didn’t know what his lack of passion said about his still-nascent entrepreneurial skills.

Let’s unpack that.

First, understand that if you’re really an entrepreneur, you’re going to get bored

I’ve been at the startup game for well over two decades now, and I love the earliest days — every moment from the initial idea to the launch to the first million dollars in revenue. I’ve gotten really good at that part, because…



Joe Procopio

I'm a multi-exit, multi-failure entrepreneur. NLG pioneer. Building TeachingStartup.com & GROWERS. Write at Inc.com and BuiltIn.com. More at joeprocopio.com