Don’t Waste Time Building Your Business

Identifying the difference between quality time and wasted time

Joe Procopio
5 min readJan 9, 2023

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image by dilokastudio

One of the best ways to kill a startup slowly and painfully is to spend too much time on activities that produce a low return on the time invested in them. Yet we entrepreneurs do this constantly, and sometimes for good reason.

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Joe Procopio

I'm a multi-exit, multi-failure entrepreneur. NLG pioneer. Building TeachingStartup.com & GROWERS. Write at Inc.com and BuiltIn.com. More at joeprocopio.com