Don’t Start a No-Code Business

No-code will take your business farther faster, but it shouldn’t be your core product

Joe Procopio
6 min readApr 28, 2022

I’ve been using no-code platforms for the better part of three years now, including for building a profitable and growing business around a custom-built app without writing a single line of code.

But to be brutally honest with myself, I’ve been a “no-code coder” from the beginning. And by the beginning, I mean the 1990s, when programming was carried out in what was barely a visual GUI — let alone a drag-and-drop playground.

No-code has come a long way over that time, and today’s platforms allow almost anyone to build a working, sustainable, scalable business around technology without having to invest tens of thousands of dollars to get started.

But there’s a catch.

I’ve built, advised and even just admired a slew of successful no-code businesses lately, and there’s only one single common thread among them: If you want your no-code business to take off, you have to treat no-code as a tool, not a business idea.

The Idea Guy

Entrepreneurs frequently contact me for help. Not long ago, someone who I won’t describe as an “entrepreneur” emailed me out of the blue with a request for something I…



Joe Procopio

I'm a multi-exit, multi-failure entrepreneur. NLG pioneer. Building & GROWERS. Write at and More at