Don’t Fall For the Mirage of Local Startup Success

Selling Into Your Own Network Always Results in False Positives

Photo by Sharon McCutcheon on Unsplash

My daughter is starting her own company this week, and I’ve taken a role as her investor. While she’s not quite at the high-growth stage of her entrepreneurial career, she’s launching something more than a lemonade stand or some other kind of friends-and-neighbors business.