Don’t Fall For the Mirage of Local Startup Success

Selling Into Your Own Network Always Results in False Positives

Joe Procopio
4 min readOct 25, 2021

--

Photo by Sharon McCutcheon on Unsplash

My daughter is starting her own company this week, and I’ve taken a role as her investor. While she’s not quite at the high-growth stage of her entrepreneurial career, she’s launching something more than a lemonade stand or some other kind of friends-and-neighbors business.

--

--

Joe Procopio

Multi-exit, multi-failure entrepreneur. NLG pioneer & eService expert. Building TeachingStartup.com & GetSpiffy.com. Uncommon founder. More at joeprocopio.com