Don’t Fall For the Mirage of Local Startup Success
Selling Into Your Own Network Always Results in False Positives
4 min readOct 25, 2021
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My daughter is starting her own company this week, and I’ve taken a role as her investor. While she’s not quite at the high-growth stage of her entrepreneurial career, she’s launching something more than a lemonade stand or some other kind of friends-and-neighbors business.