Don’t Ask Your Customers What They Want, Ask What They Do

What They Want Is For You To Do Their Job, So Get To It

Joe Procopio
5 min readDec 12, 2022

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A startup I advise is working on a B2B SaaS platform to take a large number of manual tasks out of the hands of their customers and automate those tasks as much as they can be automated. The goal of the product is to allow their customers to do more with less, increase…

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Joe Procopio

Multi-exit, multi-failure entrepreneur. NLG pioneer & eService expert. Building TeachingStartup.com & GetSpiffy.com. Uncommon founder. More at joeprocopio.com