Deliver a Product Roadmap That Survives Startup Velocity

This is how you build the car while it’s speeding down the highway

Joe Procopio
5 min readNov 21, 2022

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There’s an often misunderstood metaphor in the startup universe about how building a high-growth startup is like building a car while that car is speeding down the highway.

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Joe Procopio

I'm a multi-exit, multi-failure entrepreneur. NLG pioneer. Building TeachingStartup.com & GROWERS. Write at Inc.com and BuiltIn.com. More at joeprocopio.com