Debunking the Unwritten Rules Of Startup

Why rules like “Better to apologize after than ask permission before” can be an invitation for disaster

Joe Procopio
6 min readJul 15, 2021
image by wayhomestudio

What’s your favorite startup rule? What’s that one saying that you always fall back on when you’re having trouble pushing an idea into reality?

Mine is “Go fast and break stuff.” In five words, it reminds me that everything I do is an experiment, nothing new is ever perfect, and I’ll never know if an idea works until I put it out there to potentially blow up in my face.

But as much as I love that rule for myself, it’s not a line I toss out in general conversation with entrepreneurs, or give as generic advice. It’s a rule I reserve for people who already know me and know how I operate.

Without proper context, all the good intentions behind those startup rules can easily be misunderstood, or worse, ignored completely. This has two effects. For one, it can completely sink the entrepreneur’s business as they attempt to execute a misguided strategy for the wrong reasons. And two, it sometimes results in an unethical means to an end.

Don’t let that happen to you.

Check your lexicon

--

--

Joe Procopio

I'm a multi-exit, multi-failure entrepreneur. NLG pioneer. Building TeachingStartup.com & GROWERS. Write at Inc.com and BuiltIn.com. More at joeprocopio.com