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Create a Product Roadmap That’s Designed for Startup Speed
Let’s go fast without breaking stuff
I just completed my company’s product roadmap, outlining the future of our suite of digital and physical products for the next 12 months.
It took me a little over a year to get it done.
The company is already seven years old, fully funded several times over, with hundreds of employees, doing mobile business in over 40 cities across the country at the rate of thousands of sales on any given day. (Oh, and this isn’t my first product rodeo. I’ve been building products and startups for a couple decades.) That said, I have a very simple, very important, one-word excuse for why the roadmap took me so long: Velocity.
In other words: The speed at which we push product out the door and bring revenue in.
A startup’s greatest limitation is time, and product planning is, at best, a luxury. But without product planning, there is chaos, and mistakes, and rework. So with that in mind, here’s how to build a product roadmap that aligns with your company’s goals and doesn’t turn your throughput into a slow, bureaucratic soup.
