Choosing Revenue Streams For Your Minimum Viable Product

Busting myths around revenue strategy

The Myth of Advertising as a Plug-In Revenue Stream

If the answer to that question is anyone other than the customer, we’re already in trouble. Because that’s all advertising really is, shifting the costs of our product or service to a third party and annoying our customers while we do it.

The Myth of Lowest Common Denominator

We’ve all done the shitty entrepreneur math. It goes like this:

  • Have mobile phones.
  • Consume content.

The Myth of Free Tier vs. Free Trial

I actually like the free trial model when it’s implemented properly.

The Myth of Crowdsourced Product and Service

One of the biggest lures of the Internet age is trying to get people to pay you for the output of other people who aren’t you. The penultimate example of this is probably Facebook. People pay Facebook to be able to advertise to people on Facebook who post to Facebook to bring other people to Facebook.

The Simple Truth About Revenue Streams

Once we strip away all the myths, finding and choosing revenue streams is a simple science.

I’m a multi-exit, multi-failure entrepreneur. Sold ExitEvent. Building & GetSpiffy. Former Automated Insights. More info at

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