Choose Your Cofounders Carefully To Prevent Disaster

The time must be right and the agreement must be airtight

All the ways it went wrong

Granted, this is an extreme example of the wrong personalities in the wrong situation at the worst time, but it’s only one of many stories I’ve heard that run along the same lines:

  • Original idea falters.
  • Company stagnates.
  • New idea emerges.
  • Cofounders are no longer on the same page.

When cofounders are a bad idea

I’m not saying that a startup should never have cofounders. I wrote a post not too long ago breaking down how and when adding cofounders makes sense and when it doesn’t. While that post focuses more on if and when to make someone a cofounder, I needed a whole other post to focus on when you shouldn’t make someone a cofounder, and what to do if it’s already too late.

I’m a multi-exit, multi-failure entrepreneur. Sold ExitEvent. Building & GetSpiffy. Former Automated Insights. More info at

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