Build a Minimum Viable Product For Your Customers, Not For You

5 questions to ask yourself before you launch

Question 1: Will your customer understand the two-minute version?

Not long ago, I was getting ready to launch an MVP — the next day, in fact. During the afternoon, I took an unrelated call from a friend of mine. We hadn’t spoken in a while, so after we caught up, towards the end of the call, I casually gave him the two-minute rundown of what I was planning to launch the next day.

Question 2: Is your MVP feature-focused or customer-focused?

The difference between a feature-focused MVP and a customer-focused MVP seems insignificant. You could even argue that there are scenarios that call for a feature-focused MVP. But when you launch a new product, market acceptance is more important than feature set, and if you fail your market, the success of your feature set is moot.

Question 3: Are you thinking like a customer?

Telling you to put yourself in your customer’s shoes is an easy directive to give. The question is: How do you do that?

  • Stop thinking about functional areas, start thinking about use cases.
  • Stop thinking about revenue, start thinking about return on investment.

Question 4: Are you trying to be everything to everyone?

Here’s a little secret: Your MVP doesn’t have to be a smash success. But your MVP should be a success with the right people. To accomplish this, you need to trim down your feature set to target and serve those customers you can help the most.

Question 5: Are you serving up word salad?

Entrepreneurs sometimes get a corporate complex, which makes them put a bunch of words together that don’t make any sense.

I’m a multi-exit, multi-failure entrepreneur. Sold ExitEvent. Building & GetSpiffy. Former Automated Insights. More info at

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