Before You Launch Your Minimum Viable Product, Do This

Your MVP is your first impression, both for your startup and for you as an entrepreneur.

I wrote a piece two weeks ago about the increasing number of trash MVPs coming to market and what the “minimum” part of MVP should actually mean. I got a lot of responses back asking: When do we know we can launch our MVP without courting disaster?



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Joe Procopio

I’m a multi-exit, multi-failure entrepreneur. Building & Exited ExitEvent & Automated Insights. More info at