Are You Building a Software Product or Just More Software?

It’s the difference between users and customers

Joe Procopio
4 min readOct 28, 2021

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Photo by Brett Jordan on Unsplash

Are you building a software product? Or are you just building software?

It seems like a simple enough question. But like most simple questions, when you get under the hood, the first answer isn’t always the right answer.

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Joe Procopio

Multi-exit, multi-failure entrepreneur. NLG pioneer & eService expert. Building TeachingStartup.com & GetSpiffy.com. Uncommon founder. More at joeprocopio.com