AI Is Forcing Startups To Chase a Mirage

AI is just the latest shiny object of mass distraction

Joe Procopio
5 min readOct 26, 2023

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If you’ve ever wondered why a new company with a ton of potential would suddenly start making moves that seem awkward and desperate, there’s usually a good reason.

Actually there are four good reasons. But they all boil down to one root cause, and that root cause can change as…

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Joe Procopio

I'm a multi-exit, multi-failure entrepreneur. NLG pioneer. Building TeachingStartup.com & GROWERS. Write at Inc.com and BuiltIn.com. More at joeprocopio.com