A Sustainable Startup Isn’t a Successful Startup

Why both growth and mission matter

Joe Procopio
6 min readJan 25, 2021

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Have you asked yourself why you started your company?

And don’t repeat the same stock answer that you’d give your investors, your board, your significant other or your friends.

Really think about it. Why are you doing this?

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Joe Procopio

Multi-exit, multi-failure entrepreneur. NLG pioneer & eService expert. Building TeachingStartup.com & GetSpiffy.com. Uncommon founder. More at joeprocopio.com