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A Startup Needs This Kind Of Compass For Growth

An Example Of Real Time Advice Meets Real World Execution

Joe Procopio
4 min readJan 28, 2022

Every so often, I talk about the lessons I learn from running the startup I’ve created around delivering startup advice. It’s not as crazy as it sounds. It’s actually a little bit crazier, but in a really satisfying way.

This week, as I was putting the finishing touches on answers to entrepreneur questions for Issue #91 of the Teaching Startup Newsletter, I learned a few things about how your mission should ground your growth, and how to actually put that into play.

These are real learnings, but I’m going to be honest, I’m also pretty proud of what Teaching Startup is accomplishing and I want you to try it.

Sometimes the mission is the thing that matters

For context, Teaching Startup takes the most valuable part of startup advisement and makes it affordable and efficient. That most valuable part comes after you strip away the small talk, the formalities, and the self-serving-ness of it (this post notwithstanding), which greatly reduces the expense, but leaves a system that can still compensate smart people for their time and knowledge.

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Joe Procopio
Joe Procopio

Written by Joe Procopio

I'm a multi-exit, multi-failure entrepreneur. AI pioneer. Technologist. Innovator. I write at Inc.com and BuiltIn.com. More about me at joeprocopio.com

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