A Startup Founder’s Guide to Failure

What I wish I had known then and what I know now

Joe Procopio
3 min readAug 27


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If there’s one thing I’ve learned over 25 years of succeeding and failing with startups, it’s that the more I know about why I fail, the better I get at succeeding.

So I write a lot about failure — but not the standard stuff, like “You don’t know enough about X” or “Here’s a secret that every successful founder knows.” Blah.

I hope you find these posts a little more esoteric and that you get a lot of value from them. They’re all scars I’ve earned. And if you’re going to be successful, you’ll probably earn them too, if you haven’t already.

Last Updated 8/27/23

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Joe Procopio

I'm a multi-exit, multi-failure entrepreneur. NLG pioneer. Building TeachingStartup.com & GROWERS. Write at Inc.com and BuiltIn.com. More at joeprocopio.com