A Different Kind of Startup and Innovation Advice

I’ll be exploring entrepreneurship topics with Inc. Magazine

Joe Procopio
3 min readJul 13, 2021


I’m starting another recurring column, this time at Inc. Magazine, a perennial trusted source of information and guidance for entrepreneurs and small businesses.

Why Inc.?

Since 1979, Inc. has offered news, commentary, and insight for entrepreneurs and innovators. They cover startup, innovation, leadership, technology, money, and more.

You’re probably aware of them from the Inc. 500 and Inc. 5000, annual rankings of the fastest-growing privately-held companies in the US. Appearing on that list is a big deal for startups.

Inc. was the first business magazine to put Steve Jobs on a cover in 1981. They continue to chase new ideas and new thinkers today. I like that.

What will I be writing?

Good question. I’ll be working with a dedicated editor and the publishing team to do what I do but different.

I’ve been on a decades-long mission to help entrepreneurs and innovators. I do this because of my own struggle starting my entrepreneurial career in a place that lacked any sort of real hands-on help.

After 20 years, 13 startups, and a slew of exits, successes, and failures, I write what I would have wanted to know then, and also what I want to understand now.

I’ve been writing and speaking as long as I’ve been an entrepreneur, and it’s probably helped inform me as much as the people who read what I write.

On January 1, 2019, I took the plunge on Medium, committing myself to two posts a week with a mantra of actionable, insightful, and honest content, based on my own experience. Those posts blew up. Turns out if you write that kind of thing, people will keep reading it.

I’m not a writer. I’m just a decent communicator. But I’ve been lucky enough to have my posts picked up by TechCrunch now and then. I was approached to write a recurring column for the awesome people over at Built In. And I’ve been able to build a lasting following both on and off Medium. In fact, I’m told it was my exposure on Medium that led Inc. to me, and I’m grateful for that.



Joe Procopio

I'm a multi-exit, multi-failure entrepreneur. NLG pioneer. Building TeachingStartup.com & GROWERS. Write at Inc.com and BuiltIn.com. More at joeprocopio.com