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A Checklist To Explode Startup Sales Growth
Let’s talk about taking a startup from small sales to big sales.
I had coffee this morning with a friend of a friend who is a sales guru, for lack of a better term. After a ton of success selling software, she got the itch to do her own thing. She went looking for a startup that was not just a lifestyle business, but had the potential to become a billion-dollar company. Long story short, after some time, she found what she was looking for. Let’s call her Rose.
Without getting into a ton of detail, the startup Rose bought does have billion-dollar potential in a very hot space. It had raised a pre-seed round and is at the point were the tech is solid and there are a few customers, but only a few.
This is where my software-selling friend could make a huge difference in the odds of the startup’s survival and ultimate success. Rose had recently led sales at the executive level for a similar company in the same space, resulting in a billion dollar valuation. But her entry point at that company was when the startup was already well out of the gate. This new venture was basically starting from scratch.
As we walked through her scenario and reviewed her issues, there were both good and bad signs that I’ve seen dozens of times before.
